London 2012 Olympic Games: ticket prices announced: press conference

London 2012 Olympic Games: ticket prices announced: press conference; Lord Coe (Sebastian Coe/Seb Coe) (Chairman, London Organising Committee for the Olympic Games, LOCOG) along to stage with Paul Deighton (Chief Executive Officer, LOCOG) and Boris Johnson and Hugh Robertson MP (Olympics Minister) Lord Coe (Chairman, LOCOG) speech SOT - ... delighted to launch ticket prices this morning at Cumberland School ... particularly delighted that we are in Newham ... the home track of greatest Olympian of them all Daley Thompson and Sally Gunnell ... - Let me first of all tell you that we have shared in the past many mile stones with you...earlier this year we announced our ticket sign up and at that time we did say that we would update you on our ticket strategy... new exciting offers for young people, for seniors, for schools and we are concentrating today on Olympic tickets... let me just remind you of the scale and complexity of this project... When we bid we bid for 28 sports ... IOC removed two of those sports, with them went three quarters of a million low price tickets ... It really goes without saying that no event in the world comes close to the types of challenges that there are in overlaying a ticket strategy, this is the daddy of all ticket strategies. We will have more tickets on sale in March / The work that we've done... has meant we've been able to create 800,000 more tickets...75 per cent of those tickets will go on sale to the public... / First we need affordable and accessible prices...we need to generate income...we want full venues packed to the gunnels with people that are passionate sport fans that want to be there ... the more the athlete's performance rises ... it is very important we get the right people in full stadium ... An Olympic ticket is a must-have "I was there" item ...